Don’t just jump in and start writing. Without a plan, your best prose might end up on the cutting room floor.

So before you start, ask yourself:

  • What are you writing and why?
  • Who are your readers? What do they need? What do they want?
  • Who will create, review, edit, and approve your content?

Instead of thinking of publishing content as a linear process (write > edit > publish), think of it as a lifecycle (write > edit > publish > review > repeat).

Time spent on planning pays off when it comes to editing and reviewing. This section explains how to plan a publication.