Footy, filming and freezing water: A day in the life of Jonathon Bernard

Jonathon Bernard is Collingwood Football Club’s Digital Media Manager. In his seven years at the Melbourne club, he has built the largest digital team for any sporting club in Australia....

Jonathon Bernard is Collingwood Football Club’s Digital Media Manager. 

In his seven years at the Melbourne club, he has built the largest digital team for any sporting club in Australia. He graduated from Monash University in 2007 with a Bachelor of Arts, majoring in Communications.

4.45am: A pre-dawn start as I have an early film shoot and want to trot 20kms prior as part of my preparation for this year's New York City marathon (my first one!)

6.30am: At the Grace Darling pub on Smith St, Collingwood. We are shooting the intro’ video for the best and fairest players’ night. The Grace Darling is where the Collingwood Football Club was founded in 1892.

9am: Weekly team meeting to ensure we are on track with various projects.

10am: Interview coach Nathan Buckley for an end-of-season summary for a documentary. The doco will be screened at the opening night of the club's new, multi-million dollar facility, located adjacent to the Holden Centre (club location).

12pm: Lunch with a consultant who will assist the club in creating content for the Chinese community, largely focusing on international students. It looks like we will be producing a web series in Mandarin next year for China’s most popular social media site, Sina Weibo (akin to Facebook), as part of our goal to take the club’s brand into new communities to grow its popularity.

2pm: A creative meeting to finalise the 2016 membership campaign. We start selling memberships in a few weeks and need to have the look and feel of the campaign locked in before we launch. It's probably the most visually compelling creative campaign we have produced in my time at the club.

4pm: Review the first cut of the video footage shot that morning. Looking good.

6.30pm: Take advantage of the club's facilities and jump in the ice bath for 20 minutes as part of my recovery for the marathon.

8.30pm: Watched a ESPN ‘30 for 30’ documentary on the 1989 San Francisco v Oakland World Series and how an earthquake hit the area during the series. Noted the parts I liked and didn't like to bring to the team tomorrow.

10.30pm: Fall asleep reading an article published in The New Yorker regarding virtual reality. Still looks like the technology is a little way off but there must be a way we can use it.