- Are we there yet? Theoretical and practical implications of reaching complete agnosticism
- 21 March 2017 at 2:00 pm – 21 March 2017 at 3:00 pm
- Room H7.84, Level 7, Building H, Caulfield Campus
- Open to:
Traditionally, a user would only use one system for completing a particular task, defining a one-to-one user-system relationship. However, the advances in technology, supported by consumerization of IT, are changing this fundamental premise. An emerging trend is the notion of one-to-many user-system relationship, where a user has a choice of multiple systems to complete the same task. This phenomenon purports to alter the current status quo of potentially many of the individual and group level theories, especially those theories on how users engage with a system.
This presentation will highlight the theoretical and practical implications of this imminent phenomenon. Drawing from the dual process theory, employing a case sample of 700 participants, several observations were made on how users alter the technology acceptance journey, when they are presented with a choice of systems to complete the same task. The talk in particular focuses on the emergence of a novel paradigm called ‘complete agnosticism,’ which will have substantial theoretical and practical implications.