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Locating sources

So many sources. So little time.

What to do?

Which sources would be appropriate to use for this assignment? Tick the appropriate boxes.





















Click on the highlighted text to see the comments.

Check your answer

How would you go about locating these sources?

Check your answer

Appropriate sources are:

Part 1

  • books
  • journal articles, magazine articles, newspaper articles (many available electronically)
  • industry reports (many available electronically)
  • product web sites
  • product sites (e.g. supermarkets, department stores)

Part 2

  • Books
  • journal articles, magazine articles, newspaper articles (many available electronically)
  • industry reports (many available electronically)
  • product web sites
  • product sites (e.g. supermarkets, department stores)
  • product labels
  • media advertisements: hoardings (posters), TV, radio, magazines

Appropriate locations are:

  • Monash Library's Voyager Catalogue
  • IBIS World database
  • ABI Inform database
  • Dow Jones interactive
  • Internet sites
  • Product outlets/retailers
  • TV, radio
Once you start looking, you find information all over the place: on the side of trams, at railway stations, talking to people. I visited the supermarket to choose my two coffee companies.
There were many more resources I could have used - like the CDs - but time was not permitting. It's easy to leave things to the last minute now there's no required draft, and no-one is checking up on you.

Probably the best resource to help you identify what you need to do for your research is the Monash Virtual Librarian site and the Marketing Subject Guide. This covers:

  • Before you start
  • Books
  • Using databases
  • Journals
  • Internet
  • Other useful information
Research is something I always tend to underestimate, and find myself running out of time. Either that or all the good stuff has already been taken. Memo to self: must go in at least four weeks early when fewer people are thinking about the assignment; that way all the books should be there.
What happens then is that you need more time to integrate all the different info: I used a lot of subheadings in my planning for the different aspects of the marketing mix to organise my information. That way I would not neglect any area that had to be dealt with.
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