New thinking needed on green behaviour change

Professor John Thøgersen

Professor John Thøgersen

Leading environmental behaviour change expert, Professor John Thøgersen of Aarhus University in Denmark, will discuss the most effective ways to encourage sustainable behaviours at two seminars in Melbourne next week.

Professor Thøgersen will use the seminars, hosted by BehaviourWorks Australia, to challenge the notion that encouraging easy to achieve individual actions can lead to major social change.

"We won't be able to effectively combat the grave environmental challenges we're facing if individuals take only small steps. It's imperative that we understand what drives sustainable behaviour and use this knowledge to build more effective campaigns," Professor Thøgersen said. 

Director of BehaviourWorks Australia, Dr Liam Smith, said Professor Thøgersen's visit was a coup for Australian practitioners and researchers working in environmental sustainability and behaviour change.

"I encourage anyone who is interested in encouraging environmental behaviour and sustainable action to attend one of the seminars," Dr Smith said.

The free public seminar, 'When one pro-environmental behaviour leads to another ... or not?' will be held at 5.30pm, 23 April, at the State Library of Victoria. 

A second research-oriented seminar, 'Spillover of pro-environmental behaviour' will be held at the Monash University Clayton campus on 24 April 2012.

The registration date for both seminars has been extended to 20 April, 2012.