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Brand Identity Policy


To ensure the University has a consistent, high quality visual identity and to ensure University publications comply with Monash Brand Guidelines. Also to ensure that authors are aware of and comply with the requirements of external authorities such as the Education Services for Overseas Students Act and the Victorian Fair Trading Act.

In 2002-03 Monash developed comprehensive visual Brand Guidelines to coordinate a uniform approach to the use of the Monash logo and the look and feel of Monash signage, publications and other marketing materials. This style guide is necessarily a living document, and is updated on an ongoing basis to meet the University’s goal of having a high quality, consistent visual presence that is differentiated from other organizations and compatible with current trends and requirements.

In a broader sense the University wants to protect its reputation, which is integral to its Brand, by ensuring there is no damage to its reputation through any misleading or deceptive advertising or marketing via its publications.

The ESOS Act 2000, the National Code of Practice, the ESOS Regulations 2001 and the student related provisions of the Migration Act 1958 are directed towards protecting the interests of the international education sector in Australia.

The Act, regulations and code, in specifying the registration requirements and obligations of higher education providers in Australia, are designed to ensure students receive the tuition and education for which they have paid.


All staff

Policy Statement

When producing signage, publications, marketing materials, web pages and all other materials that carry the University’s name and or logo staff must use the Monash Brand Guide.

The Monash Brand Guide is the pre-eminent resource for design style and standards across all areas of the University.

Staff must also be aware of the standards set out in the University ESOS Compliance Manual.Staff must ensure the advertising and promotion of courses to international students complies with ESOS requirements which are set out in Standards 1 and 2 of the National Code of Practice 2007.

Supporting procedures

Brand Identity Procedures

Supporting guidelines

Responsibility for implementation

All staff



Key Stakeholders

Publications staff
Marketing staff
Advertising staff
Student Recruitment staff

Approval body

Name: Strategy and Resources Committee
Meeting: 09/2008
Date: 02-October-2008
Agenda item: 8.1

Endorsement body

Name: Publications Committee
Meeting: 03/08
Date: 27-August-2008
Agenda item: 3.2.2


Legislation Mandating Compliance

All relevant legislative instruments that stipulate requirements with which members of the Monash community (all of whom are subject to the law) are obligated to comply.

Education Services for Overseas Students Act 2000
National Code of Practice 2007
Fair Trading Act (Vic) 1999

Related policies

Related documents

Monash University Brand Guide
Monash University ESOS Compliance Manual
Monash University Editorial Guidelines

Date Effective


Review Date



Director, Marketing and Communications


Publications Manager, Marketing and Student Recruitment

Content Enquiries

University Policy Use

Version Number: 1.1


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