12 points, SCA Band 1, 0.250 EFTSL
Postgraduate - Unit
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
- Second semester 2019 (On-campus)
This subject explores key issues arising from the rapid change, development and growth in international communications. It examines the impact of globalisation and shifts in production, distribution and consumption in international communications. Students will consider power and disadvantage; cultural flows and exchange; development communication; cross-cultural communication; international advertising and public relations; diasporic cultures; and legal and ethical issues in international communications. Examples will be drawn from many different countries, including case studies of communications and media in Asia, Europe, North America and the Middle East.
Upon completing the unit, students should:
- have a sound understanding of globalisation as it affects communications and media industries;
- be able to analyse global media and the policies which affect them;
- be aware of the potentials and problems of cross-cultural communication and of the major theories which have been developed to explain them;
- understand changing modes of reception by global audiences, together with the implications of these processes for national and personal identity;
- be aware of the major legal and ethical challenges thrown up by the globalisation of communications and media;
- demonstrate an enhanced ability to conduct independent research.
Within semester assessment: 100%
Minimum total expected workload to achieve the learning outcomes for this unit is 288 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
See also Unit timetable information