12 points, SCA Band 1, 0.250 EFTSL
Undergraduate - Unit
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
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MMD2303, MMD2304, MMD2306, VCO2003, VCO2004, VCO2409
The Communication Design Elective Studio will expose students to a broad range of creative communication processes from print to digital media, and will be able to identify the appropriate context(s) to which they would be applied independently and in conjunction with each other.
Students will explore a range of media elements including typography, image, layout, three-dimensional form, interaction design, spatial environments and visualisation as core components to their communication design solutions. Projects across both print and digital media platforms will develop skills in information design, way-finding, interactivity, user experience (experiential design), typography, image construction and manipulation, production methods, collaborative activity, and the planning and management of design outcomes.
Students will be encouraged to approach all projects with an open attitude to experimentation and critical enquiry. Studies in this unit will help students develop an understanding of the vital space communication designers occupy in developing and contributing to the language of contemporary visual culture, alongside the social responsibilities inherently associated with this.
Upon successful completion of this unit students will be able to:
- Construct communication design solutions utilizing a variety of media, including manual, print and digital processes with an open attitude to experimentation and critical enquiry;
- Identify and competently use the technology appropriate for each design outcome;
- Engage with and understand print, interactive and online digital production methods;
- Create communication strategies that demonstrate an understanding of user experience, interaction and interface design;
- Plan and manage a design outcome from initial concept to final resolution;
- Demonstrate an understanding of how observation, analysis, response and conceptual thinking contributes to the practice of communication design;
- Confidently articulate an informed rationale for each communication design solution;
- Understand and apply the rules of occupational health and safety appropriate to the discipline practice.
100% in-semester assessment
24 hours per week including 8 contact hours plus 16 hours of independent study.
See also Unit timetable information