6 points, SCA Band 1, 0.125 EFTSL
Undergraduate - Unit
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
- Second semester 2019 (On-campus)
This unit develops the capacity to understand and apply the principles and practice of design strategy and will also clarify the professional obligations required of designers. Using investigative processes students will learn the role of design strategy in professional practice and work with industry case studies to develop a greater understanding of strategy in the design process. Design strategy is an intellectual contribution to implementing design briefs and creating relevant and commercially sound visual communication. Professional practice covers the practical business requirements of commercial design studios and students will acquire and participate in negotiation skills, teamwork, written and verbal communication and project management skills across design undertakings large and small that include complex multidisciplinary projects.
Upon successful completion of this unit students will:
- Demonstrate a deeper engagement with the communication design process as it relates to strategy and professional practice;
- Develop communication design strategy utilising the media and processes expected in their specialisation;
- Produce design strategy that demonstrates a clear understanding of communication conventions, but with an open attitude to enquiry and experimentation;
- Identify and expertly use the consultative and investigative processes appropriate for each design outcome;
- Prepare a plan showing design strategy integrated with design process from initial research and concept development to final resolution working with written communication for client presentation;
- Critically assess their design strategy in order to improve their final outcome;
- Articulate an informed rationale for each communication design strategy;
- Make compelling presentations of design outcome drawing on strategy and well reasoned creative rationale.
100% in-semester assessment
12 hours per week including 3 contact hours plus 9 hours of independent study.
See also Unit timetable information