Bachelor of Business for 2012

Major study areas

ACCOUNTING

Accounting is a system that identifies, measures, and communicates economic information to permit informed judgements and decisions by the users of that information. It is the language of business.

BANKING AND FINANCE

Banking and finance is the system that includes the circulation of money, the granting of credit, the making of investments, the acquisition of financing and the provision of banking facilities.

BUSINESS LAW

The law is the backbone of business. It regulates financial transactions and marketing processes, and in doing so applies the law of contract and tort. It regulates those engaged in companies and partnerships and their banking and tax needs. It regulates new economic frontiers, such as e-commerce via the development of cyber laws.

BUSINESS STRATEGY

The conduct of every enterprise is underpinned by its long-term strategy. The strategy identifies a company's values, mission, vision and objectives and provides direction for the business. The policies, plans, activities and operations are a product of the strategy. In short, the strategy guides business decision-makers who determine how a business operates.

DATA VISUALISATION AND MODELLING

This major will provide students with the knowledge and skills necessary to transform complex business data into compelling and easily accessible graphs, charts and simulations that are powerful aids to corporate, government and consumer decision making.

ECONOMETRICS

Econometrics involves the extraction of information from data. It comprises a set of tools for analysing data using economic theories or computer based statistical models. Econometric analysis provides informed support for business and economic decision making.

ECONOMICS

Economics considers how to allocate scarce resources to maximise people's welfare. Microeconomics examines decisions of individuals, business and government, and the structure of industries and markets. Macroeconomics examines behaviour of the economy as a whole, such as economic growth, inflation and unemployment.

ECONOMICS AND FINANCE

This interdisciplinary field of study addresses issues of how financial markets impact on the economy, and how this is important for business and public policy decision making.

HUMAN RESOURCE MANAGEMENT

Human resource management is the study of managing people within the employer/employee relationship. It covers strategies and activities that enable people to fulfil their needs in the work environment while achieving the organisation's strategic business objectives.

INTERNATIONAL BUSINESS

International business covers all business transactions involving participants from two or more countries. It is a field of management and concerns the special features of transnational business including movement of goods, services, capital, personnel, information and technology.

MANAGEMENT

Management is the process by which organisational goals are attained through integrating human activity. It is largely about people and human endeavour. This major provides the body of knowledge for future managers.

MARKETING

Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large.

PSYCHOLOGY

Psychology examines human nature; how we interact, operate and think. It is concerned with problem solving, perception, decision making and communication. Business psychology seeks to adapt this understanding to assist organisations to operate more effectively.

QUANTITATIVE ECONOMICS

This interdisciplinary field of study combines economics with business statistics and econometrics. Quantitative analysis is an increasingly important aspect of contemporary business practice.

SPORT MANAGEMENT

Sport is a global business and one of the world's most important cultural activities. Sport managment focuses on the cultural and economic influences of sport and the marketing and administration of sport.

TOURISM

The study of tourism includes the behaviour and motivations of tourists, businesses that service the tourists and economic, social and environmental impacts of tourism. Skills developed are primarily in management, marketing and business studies and include critical thinking, research, analysis and communication.