Mrs Carolyn Creswell
Carman’s founder Ms Carolyn Creswell is an inspirational leader whose success proves that you can run a multinational business, love what you do and have a genuine work-life balance.
As an 18-year-old university student, Mrs Creswell founded Carman’s in 1992. She bought the tiny business for $1,000. Carman’s has proudly recently celebrated its 28th birthday and is Australia’s number one selling muesli brand along with being a leader of deliciously ‘good for you’ bars and nutritional snacks.
From humble beginnings where Mrs Creswell used to park her tiny Daewoo alongside semi-trailers in supermarket loading docks, Mrs Creswell’s determination and focus on producing quality products using whole foods, has seen Carman’s build a strong following in more than 35 countries around the world.
Mrs Creswell’s passion for healthy food made from real ingredients has cemented Carman’s reputation as a food brand that customers around the world can trust to be natural, healthy and delicious. As a proud mother of four children aged 16 and under, she understands the importance of producing nourishing foods for herself and her family and applies this to every Carman’s recipe.
Calling the Carman’s staff her “second family”, Mrs Creswell put them at the forefront of her mind when designing the new office that the business moved into in 2018. Now one of the most enviable working spaces in Australia, Carman’s HQ offers its employees access to a gym, yoga studio, sauna and massage room, free barista-made coffee and on-site chef. Mrs Creswell has also loved extending the space to the public, via the Carman’s Kitchen Store, and other businesses, with conference facilities and meeting rooms for hire.
Mrs Creswell’s business acumen has led to a number of accolades including the winner of 2007 Ernst & Young’s Young Entrepreneur of the Year Award and being named the 2012 Telstra Australian Business Woman of the Year. She is also a graduate member of the Australian Institute of Company Directors. Mrs Creswell is an Ambassador for the Asylum Seekers Resource Centre and is also Patron of the St Kilda Gatehouse and is a former Board Member of the Human Rights Law Centre.
As Mrs Creswell looks to the future: “I’m amazed at the achievements of Carman’s thanks to our loyal consumers. The growth we’ve experienced is thanks to hard work, a talented team and a range of products that we’re really proud of and that people love to eat. I’m looking forward to seeing what we can achieve in the next twenty-eight years”.