Mr Russel Howcroft

Russel has more than 30 years’ experience in screen, media and advertising industries. He’s held leadership roles across industry and agencies, and brings his vast experience to his role as PwC's Chief Creative Officer.

Russel joined PwC Australia in March 2017, and is a key leader in the firm’s CMO advisory practice. He’s served on a number of boards and foundations that focus on arts and film, including the Australian Film Institute, the Screen Forever Advisory Board and the Advertising Federation of Australia. Russel is currently the Chair of the Australian Film Television and Radio School (AFTRS).

As a leader in the creative industries, and a champion of big and brave ideas that transform business and brands, Russel has a strong understanding of working in media and creative entrepreneurship in both the private and public sectors. He's well-known for his outspoken opinions in the media and the ABC’s Gruen. He’s also published a book, When It's Right To Be Wrong.