Mr Daniel Monheit

Dan Monheit is the co-founder and strategy director of Hardhat, one of Australia’s most innovative creative agencies. Now with a staff of 40, Hardhat works with clients including Bupa, Tigerair, Simply Energy, Zip and Lion Dairy & Drinks to build their brands through applied creativity and behavioural insight. .

The agency has won a string of local and international awards for projects that push the boundaries of technology, and campaigns that deliver unprecedented effectiveness. It’s also known for a distinctive workplace environment that includes an indoor basketball court, whisky bar and office dogs.

Dan’s renowned in the industry for his insights into behavioural economics, a field of study that explores why we make choices that, even in the moment we make them, are terrible. He’s presented his unique take on the topic to audiences at some of the world’s largest marketing conferences, including SXSW in Austin, Texas, and Mumbrella 360 in Sydney. His podcast,‘Bad Decisions, attracts listeners in more than 50 countries.

Before launching the agency with longtime friend Justin Kabbani in 2005, Dan completed a Bachelor of Business (Marketing) and Bachelor of Business (Management) at Monash, including a semester abroad at the University of Miami.

When he’s not looking at, talking about, or creating great ads, Dan can be found speed-listening to podcasts, chasing his two children (Moses, 6, and Ariella, 3), admiring his (incredibly understanding) wife, riding his bike up a hill, or training for his next marathon.