Many people rely on public transport to get to where they need to be. Trains, trams, and buses play a vital role in a city’s social framework allowing people to access everything from education and employment to family functions and sporting events.
This project challenged students to carefully consider an everyday public travel journey and propose ways to improve it. By exploring new technologies and applying methods and tools of design students worked in groups to develop original proposals that responded to this goal in innovative, valuable and exciting ways. Throughout the semester they collected primary human-centred data, analysed problem contexts, recognised opportunities, wrote their own design challenges, worked iteratively to improve their concepts through prototyping and testing, and finally communicated their proposals through a short video. Three examples of these outcomes are presented here. Projects were conducted as part of MADA’s Design Thinking units.
This studio was coordinated by Dr Ilya Fridman whose work in the Mobility Design Lab explores how emerging technologies may be leveraged to address environmental impact and passenger experience in the area of public transportation. He is interested in how designers, passengers and service providers can co-develop new product service systems that transition societies over to enjoyable and sustainable future public mobility.