Overseas Hosts and Collaborators
Overseas Hosts and Research Collaborators
The Fellowship will be hosted by universities in the UK, US, and China between 2015 and 2017. As detailed below, each visit will involve collaboration with a leading researcher based at the host institution and an intensive period of data collection and writing.
Case Studies of Sports Mega-Events
Each period of collaboration will focus on a high-profile sports event, or “mega-event“: the Rugby World Cup (2015), the summer Olympic Games (2016), and the National Games of the People’s Republic of China (2017). These mega-events are ideal sites to investigate how commercial and media practices structure the delivery of mobile content in different nations and regions, offering substantial evidence to analyse mobile media market conditions, strategies, and practices. These national and international sports festivals offer a comparative dimension to the project and, given the four-year time-scale of the Fellowship, allow a sense of change over time to emerge.
2015: Mobile Media, Sports News, and the Rugby World Cup in the UK
Mobile technologies are contributing to conflict over restrictive terms of journalist accreditation for mega-events, and the capacity and right to reproduce mobile footage and images taken at these events. Based in the Centre for Cultural Policy Research at the University of Glasgow in Scotland, Professor Raymond Boyle and I will investigate mobile sports journalism during the 2015 Rugby World Cup. We will analyse the practices and reports of officially accredited journalists using mobile technologies, as well as material sourced from fans and attendees using the same or similar technologies.
2016: The US Mobile Media Market and the Summer Olympics
Collaborating with Dr Jimmy Sanderson in the School of Social and Behavioral Sciences at Arizona State University in the US, the 2016 Olympic Games will be used to map and analyse the political economy of mobile media, social networking platforms, and sport in the US over the course of the Games. Particular attention will be paid to the interaction between formal and “informal” media economies on services such as Facebook, Twitter and Snapchat.
2017: Chinese Mobile Media and the National Games of the People’s Republic of China
There is a pressing need to study Asian perspectives on mobile communications if we are to understand the prevailing social and media conditions of the mobile network society. Attuned to the unique features of Chinese mobile media and technologies, I will visit the Communication University of China in Beijing to conduct research with Professor Zhang Yanqiu. We will analyse mobile media during the 2017 National Games – a multi-sport event that attracted over 9,700 athletes for the 2013 edition of China’s “mini-Olympics”. Our focus will be on the Chinese mobile “micro-blogging sphere” and the content economy of these Games.