Digital Intermediation: Automating our Media Diversity Through Unseen Infrastructures
- 10 August 2020 at 4:30 pm – 5:30 pm
- PUBLIC TALK Via ZOOM
PUBLIC TALK, HOSTED BY THE CULTURE, MEDIA, ECONOMY FOCUS PROGRAM
Presented by Dr Jonathon Hutchinson - Lecturer in Online Communication and Media at the University of Sydney.
While automation is useful to solve the problems associated with our media-saturated environments, it also creates a number of challenges for users, and society more broadly. Yet, the automated versions of our communication systems are exposing us to only a portion of the total information, which becomes a media diversity problem. Building on Bishop’s (2019) recent enquiry of what should be made visible, and to whom, the visibility, and thereby diversity, of content becomes crucial to understand.
This presentation develops a theoretical model of digital intermediation as a content production process that incorporates the cultural and political economic characteristics of unseen infrastructures: technologies, agencies and automation. Increasingly, online content producers are required to understand and operate alongside these digital intermediation components to increase the visibility of their cultural artefacts. Simultaneously, media audiences are subject to the opportunities and challenges of the digital intermediation process, and require new capacities to effectively function as everyday digital citizens. The presentation will demonstrate how digital intermediation as a process of technology, agencies and automation results in differing visibility outcomes for online content. Finally, the presentation provides recommendations that promote digital intermediation as an area that can continue to increase, and not restrict, media diversity.