Digital engagement with diverse young people

MMIC brings together a multidisciplinary team for a new project on digital engagement with diverse young people

The Monash Migration and Inclusion Centre has successfully been awarded funding from the Department of Premier and Cabinet, Victoria, to deliver a research project, ‘Co-designing and scaling effective COVID-19 communication strategies for young people from culturally and linguistically diverse (CALD) communities in Victoria’.

Under the leadership of Associate Professor Rebecca Wickes, MMIC is working with a multidisciplinary research team from the Action Lab (Faculty of IT), the School of Public Health and Preventive Medicine, and BehaviourWorks Australia, to develop and implement this project.

The co-design approach, facilitated by the Monash team, puts bicultural workers from NGOs across Victoria, and CALD young people at the centre of the project. The research will highlight the ways in which young people have been using technology to communicate during COVID-19. Building on these insights, the team will create effective digital communication and engagement strategies that will help organisations deliver important crisis information to this target group.

Through this process, the aim is to strengthen the capacities of organisations to digitally engage with diverse young people through social media playbooks. Playbooks are a set of online activities conducted on social media platforms that young people use. The advantage for organisations is that by using playbooks, they can incentivise young people’s participation during crises while also facilitating data collection in online spaces.

Furthermore, this innovative research design, alongside the benefits to the organisations, will help the research team investigate the effectiveness of the Victorian Government’s COVID-19 messaging and understand how CALD young people have engaged with and shared this information.

The outcomes from the co-design methodology will be implemented to support both the Victorian Government and NGOs. The project will enhance their digital engagement strategies to have maximum community impact with CALD young people around COVID-19 messaging. Further, it has the potential for application around other crisis situation messaging (such as environmental disasters) and everyday communication and engagement.

The research team includes:

Associate Professor Rebecca Wickes, Monash Migration and Inclusion Centre

Dr Charishma Ratnam, Monash Migration and Inclusion Centre

Delvin Varghese, Faculty of IT, Action Lab

Professor Helen Skouteris, School of Public Health and Preventive Medicine

Professor Liam Smith, BehaviourWorks Australia

Associate Professor Helen Forbes- Mewett, Monash Migration and Inclusion Centre

Dr Tom Bartindale, Faculty of IT, Action Lab

Professor Patrick Olivier, Faculty of IT, Action Lab

Rebecca Powell, Monash Migration and Inclusion Centre

Kieran Hegarty, Monash Migration and Inclusion Centre