A sociological analysis of the anti-ageing treatment market: the dynamics of expectations
Public expectations of new medical treatments are often high, indeed higher than warranted by medical evidence. This project will reveal how expectations arise and function in the market of so-called anti-ageing treatments and will explore the implications for treatment practices and decisions. It will clarify the socio-cultural factors sustaining expectations of treatments, including the respective roles played by those who produce, sell, regulate and consume them. The project will offer a new perspective on the dynamics of emerging medical treatment markets that will assist regulatory efforts.
Australian Research Council Discovery Project