28 August 2020
Previous economics literature has explored the role of visual attention on choice in isolation without accounting for other influences such as habits and goals or learning effects, nor their interrelationship. This presentation summarised a recent paper by Dr Miranda Blake in the Journal of Business Research which developed a novel joint framework to explore the relationship between visual attention, observed heterogeneity from stated habits and goals, and choice outcomes while accounting for shorter- and longer-term learning effects. The analysis used an eye-tracked discrete choice experiment on sugar-sweetened beverage purchasing. The presentation focussed on learnings for eye-tracking and behavioural researchers.
Speaker
Miranda Blake is a research fellow in the Global Obesity Centre (GLOBE), where she holds an Institute for Health Transformation post-doctoral fellowship to investigate business outcomes of healthy food retail initiatives. She is an Accredited Practicing Dietitian and her research focuses on implementation of healthy food policy and retail interventions. Miranda currently leads projects including the VicHealth-funded Water in Sport project in council-owned sporting facilities, online added sugar labelling experiments, and healthy vending machine interventions. Translational partners include VicHealth, local governments, and the Victorian Department of Health and Human Services. She is a PhD graduate from the Monash School of Public Health and Preventive Medicine (SPHPM). The project she will be presenting was jointly funded by Monash Business School and the Faculty of Health.