Our facilities

Tobii TX300 eye tracker (6)

Collects gaze data at 300 Hz, yet allows large head movements. System is designed for studies that require a higher sampling rate; e.g. the need to study eye movements such as saccades, correction saccades, fixations, pupil size changes and blinks. The unique combination of a higher sampling rate and large head movement box benefits eye tracking studies where freedom of movement is important, including behavioural research or eye movement research involving children.  Fields of use are:

• Neuroscience studies (e.g. studies combining eye tracking and EEG data)
• Ophthalmology studies
• Reading studies
• Psychology research (e.g. developmental psychology and psycholinguistics studies)
• Gaze-contingent paradigms due to a latency of 10 msec.

Screen-based Tobii T120 eye trackers (2)

Are integrated in a 17-inch TFT monitor and designed for all types of eye tracking studies where the stimuli can be presented on the monitor and enables you to conduct on-screen eye tracking studies for a wide variety of research purposes.  The system is easily set u, runs on most Windows computers and has accurate 120 Hz eye tracking that delivers reliable results in a natural testing environment.  Range of studies include:

• Psychology studies, using images or movies as stimuli
• Linguistic studies
• Web and software usability studies
• Online marketing studies
• Pretesting of print ads and mail-outs
• Human-computer interaction research
• Eye-based computer interaction

Tobii Portable Glasses (3)

For research in real-world environments.  They are unobtrusive and efficient for capturing natural behaviour in both qualitative and quantitative real-world research.  This system includes a pair of eye-tracking glasses, a recording assistant and optionally, infrared (IR) markers for automated generation of aggregated eye tracking data from several test subjects.  They are a discreet, ultra-lightweight design that ensures natural behaviour and research validity.  Accurate data and robust eye tracking capabilities can be relied on in uncontrolled situations and real-world environments. Automated data mapping and aggregation (requiring IR markers), along with system-guided procedures, promote process efficiency. Suitable for use in areas such as:

• In-store shopper research e.g. in studies of package design, shelf placement, pop promotion, and store planning
• Out-of-home and TV advertising
• Social interaction research and group dynamics
• Sports research
• Driving/vehicle research
• Training and evaluation