Our research

The MBBL offers the tools and space to assist researchers in conducting a variety of research projects. Find out more about our current projects and publications. The MBBL has also been affiliated with Monash Business Digitisation Research Network which focuses on the innovative use of digital technology in economic and social development in order to enhance Monash’s digital research capabilities and interdisciplinary research impact.

MBBL Researchers

  Name of researcher Research area keywords

Ari Pramono
Research Fellow,
Department of Marketing

  • Choice modelling
  • Spatial modelling
  • Retail location

Bora Min
Lecturer,
Department of Marketing

  • Consumers’ novelty seeking
  • Psychological control
  • Self-broadcasting behaviours
  • Review behaviours

Carla Wilkin
Professor,
Department of Accounting

  • Financial accounting & auditing
  • Corporate governance and IT governance
  • Governing enterprise systems
  • Risk management
  • Management control
  • AIS

Davide Orazi
Lecturer,
Department of Marketing

  • Consumer psychology
  • Consumer behaviour
  • Consumer culture

Dennis Fehrenbacher
Associate Professor,
Department of Accounting

  • Information system success
  • Performance measurement
  • Management accounting
  • Behavioural accounting

Dewi Tojib
Associate Professor,
Department of Marketing

  • Impact of new technology use on consumers
  • Multi-channel retailing and services
  • Customer responses to service failures

Dominic Thomas
Senior Lecturer,
Department of Marketing

  • Consumers decision-making processes
  • Digital divide
  • Nutrition labelling
  • Loyalty programs
  • Superstitious behaviour

Eloise Zoppos
ACRS Senior Research Consultant,
Department of marketing

  • Retail and consumer behaviour research, with a particular focus on
  • Shopper trends
  • Market performance
  • Global retail
  • Services industries

Eugene Chan
Senior Lecturer,
Department of Marketing

  • Consumer behaviour
  • Judgement and decision-making
  • Behavioural economics
  • Political marketing

Gerri Spassova
Associate Professor,
Department of Marketing

  • Consumer advice taking
  • Assortment structure and choice
  • The role of construal level in information processing

Harmen Oppewal
Professor,
Department of Marketing

  • Consumer behaviour in retail and related services contexts
  • Using experimental, modelling and/or interpretative methods

Hean Tat Keh
Professor,
Department of Marketing

  • Sustainable or green consumption
  • Food marketing
  • Service characteristics
  • Information processing

James Sewell
Assistant Lecturer,
Department of Accounting

  • Management accounting
  • Accounting information systems

Jasmina Ilicic
Associate Professor,
Department of Marketing

  • Influence of facial feature characteristics on spokesperson effectiveness
  • Design of brand elements

JieMiao Chen
Lecturer,
Department of Marketing

  • Consumer psychology
  • Consumer responses to advertising
  • Health marketing
  • Sustainable consumption

Joris Demmers
Lecturer
Department of Marketing

  • Consumer behaviour
  • Privacy
  • Co-creation
  • Customer engagement and convenience.

Kristian Rotaru
Senior Lecturer
Management Accounting and Accounting Information Systems

  • Behavioural/Experimental
  • Accounting and Finance, Business
  • Process Modelling and Simulation,
  • News Analytics and HFT

Lee Lawrence
Research Fellow
Monash Business School

  • Behavioural neuroscience
  • Compulsive buying behaviours

Luke Greenacre
Lecturer
Department of Marketing

  • Attention and perception in humans i.e. modelling human choice
  • Using neuroscientific and technology to understand consumer behaviour

Rebecca Dare
ACRS managing director, Department of marketing

  • Self-regulation
  • Advertising
  • Service marketing
  • Retailing

Stephanie Atto
ACRS senior research consultant
Department of marketing

  • Self-regulation
  • Advertising
  • Service marketing
  • Retailing

Tracey Danaher
Professor
Department of Marketing

  • Self-regulation
  • Advertising
  • Service marketing
  • Retailing

Tracey Shea
Senior Research Fellow
Department of Management

  • Occupational violence
  • Aggression and scale development and validation.

Xinning Xiao
Lecturer
Department of Accounting

  • Corporate social responsibility
  • Whistle-blowing and auditing

Yelena Tsarenko
Associate Professor
Department of Marketing

  • Customer satisfaction
  • Services marketing
  • Self-efficacy
  • Customer service and marketing management

Yimin Cheng
Lecturer
Department of Marketing

  • Self-regulation
  • Advertising
  • Service marketing
  • Retailing

Yongfu He
Senior Lecturer
Department of Marketing

  • Consumer decision making in the online retailing
  • Online reviews
  • The role of social media in marketing.

Yunus Ali
Associate Professor
School of Business, Malaysia

  • International joint venture
  • International market entry
  • Export promotion programs
  • Relationship marketing
  • Halal branding

Past Grants

ARC LIEF Grant 2013

Consortium of staff members from Monash Business School, RMIT and Swinburne University in 2013 were successful in obtaining an ARC LIEF Grant to purchase a range of technologies to understand behavioural aspects associated with awareness and attention; risk taking; emotional states; time pressure effect perception and individual decision-making.