Research methods

The Monash Business Behavioural Laboratory offers the tools and space to assist researchers in conducting a variety of research types.

Action research

This is a methodology that combines action and research to examine specific questions, issues or phenomena through observation and reflection, and deliberate intervention to improve practice. The Department of Marketing has made use of the eight isolation booths to observe and manipulate what a participant sees on their monitor, with the focus on improving specific marketing practices.

Applied research

This is research undertaken to solve practical problems rather than to acquire knowledge for knowledge sake. The Department of Accounting has undertaken a number of practical projects designed to improve the way financial reports are read.

Basic research

Experimental and theoretical work undertaken to acquire new knowledge without looking for long-term benefits other than the advancement of knowledge. A number of Honours and PhD students have tested their own research ideas within the MBBL in pursuit of this type of research.

Evaluation research

Research conducted to measure the effectiveness or performance of a program, concept or campaign in achieving its objectives. The Department of Marketing has in particular undertaken this kind of research using the our eye-tracking machines.

Qualitative research

Research undertaken to gain insights concerning attitudes, beliefs, motivations and behaviours of individuals to explore a social or human problem including methods such as focus groups, in-depth interviews, observation research and case studies. The MBBL is an ideal venue for focus groups, with the ability to accommodate and observe groups of up to 20 participants.

Quantitative research

Quantitative research is research concerned with the measurement of attitudes, behaviours and perceptions and includes interviewing as well as self-completion methods such as mail outs and online surveys.