Wang, D., Oppewal, H.Thomas, D. (2014). Exploring attitudes and affiliation intentions toward consumers who engage in socially shared superstitious behaviors: A study of students in the east and the westPsychology and Marketing31(3), 203 - 213. https://doi.org/10.1002/mar.20687

Australian and New Zealand Marketing Conference, Brisbane, Dec 2014
Evidence for adaptive information processing (Meissner, Huber, Oppewal, H.)

European Marketing Academy , Valencia , May 2014.
Investigating the effects of expectations on disappointment, regret, and post-consumption behaviors (Hossain, Oppewal, H., Tojib)

Rotaru, K., Scnulz A, Nuttasophon P (2014) Creating Risk Awareness through Goal Framing and Performance Measurement: The Effect on Managerial Risk Taking, Annual American Accounting Association (AAA) Meeting, 2-6 August, Atlanta, GA, USA