2015

Palmeira, M., Spassova, G.Keh, H. T. (2015). Other-serving bias in advice-taking: When advisors receive more credit than blameOrganizational Behavior and Human Decision Processes130, 13 - 25. https://doi.org/10.1016/j.obhdp.2015.06.001

European Marketing Academy, Leuven, May 2015

  • How the layout of a price label influences unit price visual attention and choice during grocery shopping (Bogomolova, Oppewal, H., Cohen, Yao)
  • The Effects of Positive Emotions on Consumers' Evaluations of Product Attributes (Liao, Oppewal, H., Thomas)
  • How Emotions Affect Unplanned Buying Behaviour: The Role of Valence and Arousal (Abedniya , Oppewal, H., Spassova)