Andrew Hardeman

Andrew Hardeman

Degree
Bachelor of Psychology and Marketing

Current position
Client Operations Director, Carat

As Client Operations Director for the media company Carat, my role essentially requires I understand people, culture and markets in order to connect brands and consumers in more likeable and effective ways. We study what people do and what makes them tick and then we build that into communications for brands. There are three main areas of my job that require my time: the work content, the business culture and the team.

The culture of my industry, and in particular Carat, is unique. What makes it different is that it is a place where you don’t just have colleagues, you have friends which is really important because you spend 40 hours a week with them. I’m part of the ‘Culture Club’ there. We organise regular activities people can attend. We have a free daily breakfast bar which people can enjoy as well as Cheers n Beers every Friday night. We also organise a lot of team away days with partners such as The School of Life, so we can advance our knowledge and bring different modes of thinking to what we do. At the end of the day, you are only as good as the team you are part of.

"There are many people who have influenced my career and I try to adapt my thinking and habits from those around me I respect. We are shaped by the beliefs and values of others and I try and embrace this."

I studied a Bachelor of Psychology with a major in Marketing and then went on to do an Honours year in Marketing. I chose Monash University for two main reasons. Monash has a stand out reputation and was only one of a couple of options for me in Melbourne. Monash was also the only university that offered the course I wanted. It gave the ability to blend psychology and marketing into a single degree so I could finish in 3 years rather than 5.

I really enjoyed my time and Monash and made many friends while studying. I made a lot of connections and really developed a network from which I continue to benefit both professionally and personally. One of the really memorable things about Monash was the great relationship I had with the staff there. I still keep in touch with most of my lecturers and they continue to advise and guide me. My degree really helped lay the foundations of my career and opened many doors for me.

My passion is about having an impact and constantly creating change. I love taking brands and companies from where they are at the moment to where they need to be. I’ve been lucky enough during my time at Carat to have worked with such brands as Medibank, Schweppes, Nissan and Cadbury. These brands are such a part of Australian culture and to be able to impact the ways people see and interact with them is really enjoyable for me. I am also proud to say I was voted in the ‘B&T 30 under 30 to watch’ this year which was a real career highlight.

There are many people who have influenced my career and I try to adapt my thinking and habits from those around me I respect. We are shaped by the beliefs and values of others and I try and embrace this.

If I was to give advice to current business students, it would be to relax about where you’ll end up. It’s okay to be unsure about what you want to do – things are always changing. Get comfortable being uncomfortable. Take risks and experiment as you’ll learn so much if you do. And don’t study ALL the time, get out there and practise as well. It’s not always about what you do but how you do it and we learn best by getting out amongst things and giving it a go.