Laura Parr

Laura Parr

Laura Parr

  • Degree Bachelor of Commerce (Honours)
    MBA
  • Major(s) Marketing
  • Current position Strategy and Insights Manager, Google

As a data-driven marketer and researcher, I'm curious by nature and have always been fascinated by consumer behaviour and why people do the things they do. This love of learning and growth, willingness to try new things, and thriving on challenges, is what drives my motivation and achievement.

In 2017 I returned to Monash to undertake the Monash MBA having previously undertaken a Bachelor of Commerce (Honours), majoring in Marketing. Recognising that significant change, technological disruption and macro-economic challenges would affect jobs of the future, I wanted to equip myself by undertaking the Monash MBA.

"Through industry and consumer insights, I develop a unique point of view and narrative for Google and advocate within the industry."

So early on in the MBA programme, I was Insights and Propositions Manager at AustralianSuper, a great company, a really fantastic organization focused on providing the best retirement outcomes for its members. I identified relatively early on that I wanted to pivot my career direction and move into quite a different industry, in a different role, focused on strategic planning and insights, where I could really leverage my skillset and my learnings from the Monash MBA programme and shift my career roadmap.

Now as Strategy and Insights Manager, I'm focused on empowering and inspiring meaningful customer conversations. I do this in three areas: strategic planning, insightful solutions and thought leadership for the finance, banking and insurance industry. Through industry and consumer insights, I develop a unique point of view and narrative for Google and advocate within the industry.

My advice to current or perspective Monash Business School students would be to foster a growth mindset as you never stop learning. If you prioritise growth and development, you are likely to succeed (eventually). Also it means that failure doesn't define you so you're naturally more resilient.