At the forefront of Google data marketing
Driven by a passion to excel in the field of data, commerce graduate Laura Parr returned to Monash five years ago to undertake her MBA, which led her to an exceptional role developing "a unique point of view and narrative for Google".
As a data-driven marketer and researcher, Laura Parr is curious by nature. "I have always been fascinated by consumer behaviour and why people do the things they do," she says. "This love of learning and growth, willingness to try new things, and thriving on challenges, is what drives my motivation and achievement."
In 2017, Ms Parr returned to Monash to undertake the Monash MBA, having previously undertaken a Bachelor of Commerce (Honours), majoring in Marketing.
"Recognising that significant change, technological disruption and macro-economic challenges would affect jobs of the future, I wanted to equip myself by undertaking the Monash MBA," she says.
"Through industry and consumer insights, I develop a unique point of view and narrative for Google and advocate within the industry."
It enabled her to pivot her career.
"Early on in the MBA program, I was Insights and Propositions Manager at AustralianSuper, which is a a great company and really fantastic organisation focused on providing the best retirement outcomes for its members," she says.
"I identified relatively early on that I wanted to pivot my career direction and move into quite a different industry, in a different role, focused on strategic planning and insights, where I could really leverage my skillset and my learnings from the Monash MBA program and shift my career roadmap."
Now as Strategy and Insights Manager at Google, Ms Parr is focused on "empowering and inspiring meaningful customer conversations", partly drawing on her experience in banking and finance.
"I do this in three areas: strategic planning, insightful solutions and thought leadership for the finance, banking and insurance industry" she says.
"'Through industry and consumer insights, I develop a unique point of view and narrative for Google and advocate within the industry."
Her advice to current or perspective Monash Business School students is to "foster a growth mindset as you never stop learning".
"If you prioritise growth and development, you are likely to succeed (eventually). Also it means that failure doesn't define you so you're naturally more resilient."