On Recycling and Waste disposal: Social Norm and Litter Reduction

Received external research grant, with fieldwork/experiment postponed due to COVID-19. 

Researcher

Summary

We examine the social and behavioral factors that lead to open dumping of trash and to rigorously test potential solutions to curb this problem that is growing at a dramatic pace across the developing world. The project will commence in three parts employing surveys and a series of low-cost randomized control trials (RCTs) to understand why litter is so prevalent in developing countries and how best to intervene.

Our study will bridge an important gap in our understanding of how cities in developing countries can combat the menace of littering. Our study should provide actionable recommendations as well as a potential path forward for scaling up successful interventions to reduce littering and disseminate our findings to governmental and non-governmental agencies through IGC policy reports and in-country outreach.