Promoting energy saving behaviour using Non-price Energy Conservation approach

Recently completed project using Randomized Controlled Trials in Bangladesh.

Researcher

Summary

This study uses a randomized controlled field experiment to examine the relative effectiveness of energy conservation information in influencing residential energy consumption. The experiment involves 2300 households in three cities in Bangladesh to test three types of energy conservation information: (i) advice on electricity conservation methods; (ii) (average) electricity consumption of others in the city (social comparison); and (iii) own electricity consumption relative to comparable neighbors’ electricity consumption (neighbor comparison).

Our results suggest that providing advice on saving energy could reduce households’ energy consumption significantly. The effects are stronger and significant for advice on electricity conservation compared to neighbor and social comparisons. Our results suggest that the effects of providing own electricity consumption relative to comparable neighbors’ electricity consumption is similar to the effects of giving information about own electricity consumption relative to households’ in the same suburb.

Not surprisingly, the effect is generally stronger for above-average users. The findings indicate that repeated and frequent information could significantly reduce electricity consumption, and that information reduces electricity consumption when feedback is detailed and frequent.