Global Study Program in Marketing (GSPM)

Please note this program will proceed subject to the government's COVID-19 health and travel restrictions, current at the time of travel.

Global Study Program in Marketing (GSPM)

13 January – 27 January or 3 February 2024

MKX3521/MKX5521 (6 credit points) or MKX3522/5522 (12 credit points) Global Study Program in Marketing

This unit may count as a capstone or an elective unit in your undergraduate or postgraduate degree

The Global Study Program in Marketing summer program will visit Europe over both two weeks (6 point unit - Turkey / Italy) or three weeks (12 point unit - Turkey/Italy/Germany) in January 2024. This is a specialist marketing unit is open to undergraduate and post graduate students with requisite marketing knowledge.

The 24 students on this program will have unprecedented access to some of the world’s leading, cutting edge or start-up brands. Program participants will attend three or four meetings per week with senior marketers to discuss marketing development, execution and management.

In addition, there will be a range of cultural and team building activities focused on developing a deeper understanding of marketing in a globally connected marketplace.

Students will develop a series of insights based on company meetings and cultural activities and present these to the program client in Australia via zoom.

What will you gain from the program?

  • A ‘real world’ understanding of developing and executing marketing in a global marketplace.
  • Expand your industry and personal network including connections with Monash Alumni working overseas.
  • Develop and focus your career direction.
  • Assess potential employment opportunities overseas.
  • Supported by two marketing academics 24/7 during travel component.

To access the Frequently Asked Questions (FAQ) please complete the Expression of Interest form. Please read the FAQ prior submitting your application.

Our past programs can be viewed on our GSPM Facebook page.

Key dates

  • Applications close: 8 August 2023 (midnight)
  • Decision date: 25 August 2023
  • Start date: 13 January 2024
  • End date: 27 January or  3 February 2024