Global Study Program in Marketing (GSPM)
7 – 22 January 2023
MKX3521/MKX5521 Global Study Program in Marketing
This unit may count as a capstone or an elective unit in your undergraduate or postgraduate degree
The Global Study Program in Marketing (GPSM) has, prior to Covid-19, run continuously since 1983. It has over one thousand alumni, many who hold senior roles in organisations across the world.
The program aims to provide students with the broadest possible exposure to senior marketers in highly recognised brands. In the past, brands such as L'Oreal, Emirates, Masserati, Oakley, Arsenal, and Google have supported the program. In addition, the program has brought students into contact with start-ups and organisations with unique perspectives on marketing in industries including food delivery, not-for profit, streaming services and fashion.
Over its long history the program has sought to inspire students in their marketing direction, to strengthen the link between Australia and the world and promote Monash University as developing leaders in marketing.
The focus of the program is on direct to consumer (DTC) marketing. Partnering with an Australian brand who is seeking to grow through a broad range of e-commerce platforms, students explore DTC marketing and report back to the partnering brand with a range of insights to grow an Australian brand that otherwise would not achieve critical mass in the relatively small Australian market.
Beyond this, students experience planned cultural activities and team building exercises and where possible connect with Australian expatriates through local Chambers of Commerce. Combined with company visits, the students gain a rich insight into the marketing, possibilities in marketing careers and the potential to live and work overseas. Critically, students become ambassadors for the Department of Marketing and Monash University with many stating that the experience enriched and, in some cases, changed their lives.
To receive further details on program costs, its itinerary, how to apply and other FAQs, please complete this Expression of Interest form. You will then be emailed these details.
Applications for this program have now closed.
- Applications close: 17 August 2022
- Decision date: 24 August 2022
- Start date: 7 Jan 2023
- End date: 22 Jan 2023