Tokyo (GSPM)

Please note this program will proceed subject to the government's COVID-19 health and travel restrictions, current at the time of travel.

Global Study Program in Marketing (GSPM)

24 June – 8 July 2023

Applications are currently closed for this study tour.

MKX3521/5521 Global Study Program in Marketing

This unit may count as a capstone or an elective unit in your undergraduate or postgraduate degree

The program aims to provide students with the broadest possible exposure to senior marketers in highly recognised brands. In the past, brands such as L'Oreal, Emirates, Maserati, Oakley, Arsenal, and Google have supported the program. In addition, the program has brought students into contact with start-ups and organisations with unique perspectives on marketing in industries including food delivery, not-for profit, streaming services and fashion.

Over its long history the program has sought to inspire students in their marketing direction, to strengthen the link between Australia and the world and promote Monash University as developing leaders in marketing.

The focus of the program is on developing and executing marketing in an international context. Partnering with an Australian brand who is seeking to grow through international markets, students explore culture, consumer behaviour and marketing and report back to the partnering brand with a range of insights to grow an Australian brand.

Beyond this, students experience planned cultural activities and team building exercises and where possible connect with Australian expatriates through local Chambers of Commerce. Combined with company visits, the students gain a rich insight into the marketing, possibilities in marketing careers and the potential to live and work overseas. Critically, students become ambassadors for the Department of Marketing and Monash University with many stating that the experience enriched and, in some cases, changed their lives.

To access a more details on price, itinerary, how to apply and other frequently asked questions on the program, please complete the Expression of Interest form and you download a Frequently Asked Question document with all the details on the program.

Check out the past programs on the Global Study Program, Monash University Marketing: Asia and Europe Facebook page.

Key dates

Applications close: 19 March 2023
Decision date: 24 March 2023
Start date: 24 June 2023
End date: 8 July 2023

Program Cost

Eligibility

Undergraduate:

a WAM of 60% or above;
completed at least 72 credit points at the time of application; and
submission of a 3 minute video addressing the following questions:
If you could meet any marketer in the world, who would you want to meet and why? This needs to be a specific person not a group or team. The marketer (not general business person) must be alive and operating in marketing / business today.
If you could only ask them one marketing related question, what would you want to ask them and why would you ask them that? This should be linked to marketing, not your or their career pathway.
Tell them what marketing related book, podcast, or YouTube channel you think they would find most interesting and useful to their business/brand and tell them why. Focus on specifics of their business.As the program puts you in the room with senior marketers we want to know if you are comfortable developing and asking questions that will be of interest to our presenters.

Postgraduate:

a WAM of 60% or above;
completed at least 24 credit points at the time of application; and
submission of a 3 minute video addressing the following 3 questions:
If you could meet any marketer in the world, who would you want to meet and why? This needs to be a specific person not a group or team. The marketer (not general business person) must be alive and operating in marketing / business today.
If you could only ask them one marketing related question, what would you want to ask them and why would you ask them that? This should be linked to marketing, not your or their career pathway.
Tell them what marketing related book, podcast, or YouTube channel you think they would find most interesting and useful to their business/brand and tell them why. Focus on specifics of their business.

Note: For postgraduate students, consideration will be given to past work experience if you have not met the prerequisites listed above. Please contact david.toleman@monash.edu to discuss.

As the program puts you in the room with senior marketers we want to know if you are comfortable developing and asking questions that will be of interest to our presenters.

Note: The number of places is limited and applications will be assessed on a competitive basis.

Successful applicants will be enrolled into:

MKX3521 / MKX5521 - Global Study Program in Marketing

Monash Business School