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While projects change every semester, below are some examples of projects students have completed in the past.
The organisation is a start-up not-for-profit with an aim to improve employment and life outcomes for young people, especially those in Melbourne's growth corridors which are often lacking in support services. It has planned a suite of programs that encourage young people to take initiative with appropriate support and guidance.
The organisation is currently volunteer run and while it has substantial notional support and goodwill, and is bidding for government grant funding, it currently has no regular or recurrent funding. Key to attracting new funding is the acquisition of Deductible Gift Recipient (DGR) status, which usually requires approval from the Australian Tax Office (ATO). DGR status allows for donations to the organisation to be used as an income tax deduction by donors and introduces additional tax benefits to the organisation’s employees.
The host organisation is a medium sized manufacturer who has identified a gap in the market to sell their existing product in smaller quantities to smaller businesses. Larger manufacturers in their industry have dismissed this market as unprofitable in the past.
The project would begin with a competitor analysis, then a market survey and meetings with industry to establish demand for the new product and identify target market contacts. A business plan will then be developed including a budget profit and loss over time and an analysis of the logistics of operation, and marketing plan to cover pricing, target markets and advertising possibilities. Finally the team will deliver their recommendations to the host on whether or not this idea is profitable.
The organisation is an independent media company with a focus on community service promotion. They are self-funded however revenue is falling and they have proactively identified a need to build capital to sustain the business. Their vision is to grow into a true knowledge hub, using platforms of podcasts, radio, TV, online, e-news, conferences, training, workshops and a website portal.
The project will involve building a cohesive communications strategy that serves this transition. This communication strategy should include the analysis of the host’s target audiences, key messaging and recommended channels to ensure continuous, relevant and timely communications to all our stakeholders. The strategy will also identify target markets and market segments, analyse the current audience and clarify the value proposition of the organisation, and the most cost-effective and sustainable products and services that connect with the target market.
The host is a registered charity managed by a community based board of directors. Their vision is to preserve and publicly display memorabilia and to work with youth developing knowledge in the maritime history area.
The aim of this project is to iInvestigate the advantages of social media in promoting and developing the host’s vision, develop an understanding of the current capability of the organisation and identify their target audience. Furthermore, the team will identify the best Social Media opportunities available to promote the host’s activity with a view to building interest and membership, identify where grants may be available to support Social Media Development and finally share recommendations on a system to monitor the effectiveness of Social Media use.