Digital Disruption

26 July 2017

It’s no secret that we live in an age of digital disruption – but how long can it last? And what does it mean for the businesses of today? In this panel, you’ll hear from Lucas Groeneveld (State Manager, Uber), Rebekah Horne (Director of Digital Development, NRL), Kate Morris (CEO, Adore Beauty), David Shafer (Executive Director, Kogan) and Hugh Williams (Vice-President of Engineering, Google).

Speaker Biographies:

Hugh Williams

Hugh E. Williams has had a career in three parts as an entrepreneur, professor, and technical executive.  He’s currently a Vice President of Engineering at Google, where he has been leading Google Maps. He has also held senior executive technical roles at eBay, Microsoft, Tinder, and Pivotal. Prior to that, he spent over ten years researching and developing search engine technologies, and five years running his own startup and consultancy. He has published around 120 works including roughly 25 US patents. In his spare time, he is an honorary Professor at RMIT University, a non-executive director of Redbubble, a startup advisor and investor, and likes to run, ride, and swim.

Lucas Groeneveld,  Uber State Manager (Vic and Tasmania)

Lucas leads Uber’s operations in Victoria and Tasmania. He is passionate about the future of  transport and the significant economic and social benefits ride sharing is delivering. In his role, Lucas leads a local team of over 100 to deliver the best possible customer experience for more than 850,000 riders and 18,000 driver-partners across Victoria and Tasmania.

Prior to joining Uber, Lucas spent nine years as a Management Consultant at PwC, where he helped clients achieve top-line growth through customer-centric growth strategies. He holds a Bachelor of Commerce from Melbourne University.

David Shafer, Executive Director Kogan

David Shafer has worked with since 2006, moving to a full-time role as Chief Financial Officer,  Chief Operating Officer and Executive Director in November 2010. Prior to joining, David was a Senior Associate at Arnold Bloch Leibler. David holds a Bachelor of  Law (Honours) and Bachelor of Commerce from The University of Melbourne. David is a Chartered Financial Analyst. is Australia's leading pure-play online retail website and one of the fastest growing prepaid mobile provides in Australia, renowned for achieving price leadership through digital efficiency. Headquartered in Melbourne, Australia,’s mission is to make consumer goods and services more accessible and affordable for everyone.

Kate Morris Founder and CEO Adorebeauty

Kate Morris is the Founder and CEO of, Australia’s first online beauty store.  She launched the business from her garage in 1999 at the age of 21, while still an undergraduate student.
In 2015, after 15 years of bootstrapping, announced an investment by retail giant Woolworths Limited. Kate was awarded the Business Innovation Award for Victoria at the Telstra Business
Women’s Awards in 2014; was inducted into the Australian Businesswomen’s Network Hall of Fame in 2015; and is a Class of 2017 inductee in EY’s Entrepreneurial Winning Women program.

Rebekah Horne

Rebekah is the Chief Digital & Information Officer at the NRL and has 20 years’ experience in digital, telecommunications, mobile and media companies. Rebekah is responsible for the build, delivery and  execution of the NRL’s digital strategy across the game. Prior to joining the NRL, Rebekah was the Chief Digital Officer of Network Ten and before that Chief Executive Officer of LA based start-up Between 2006 and 2011, Rebekah was responsible for the internationalisation of News Corp’s digital business, Fox Interactive Media. Rebekah is also a non-executive director at Greencross Ltd.