Monash Business Behavioural Laboratory (MBBL) Symposium

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Event Details

24 November 2020 at 8:00 pm – 25 November 2020 at 9:30 pm
Marketing; General


The Monash Business Behavioural Laboratory (MBBL) Symposium is back! Held over two evenings, 24 November 8.00–9.30pm AEDT and 25 November 8.00–9.30pm AEDT, this bi-annual symposium will bring together esteemed speakers to discuss a range of behavioural methods and data collection approaches, including eye-tracking, skin conductance, EEG, and psychometric measurements.

The symposium will be interdisciplinary in nature and bring together researchers associated with the MBBL, academics leading in their field, and practitioners interested in applying behavioural research.

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Professor Martin Meissner

Martin Meissner is a Professor of Marketing at Zeppelin University, Germany. His research focuses on the analysis and modeling of eye-tracking data, the analysis of brand images, and the development of preference measurement methods. His work has been published in the Journal of Marketing Research, the International Journal of Innovation Management, and the Proceedings of the International Conference on Information Systems.

Dr Jacob Orquin

Jacob L. Orquin is an Associate Professor at Aarhus University, Denmark. He has extensive research experience in academia and industry and has obtained several research grants. He has published in the Psychological Bulletin, Acta Psychologica, Food Policy, Journal of Business Ethics, and Journal of Behavioral Decision Making. His main research area is decision making and visual attention. He often uses eye-tracking technology to understand what people look at when making choices and how looking at information affects their behavior. His current research projects relate to the formation of visual consideration sets and understanding the causal role of attention on choice.

Dr Kristian Rotaru

Kristian Rotaru is a Senior Lecturer at Monash Business School, Australia. He is a decision scientist working across the disciplines of accounting, finance, psychology, and operations management. His latest research focuses on the role of affective decision making in everyday economic behaviours and involves the study of emotions and their interactions with cognitive processing using psychophysiological and brain imaging techniques.

Professor Harmen Oppewal

Harmen Oppewal is a Professor of Marketing at Monash Business School, Australia. His research centers on consumer decision-making behaviour, particularly in retail and tourism contexts, often using experimental and choice modelling methods. He has published in leading journals in marketing, including the Journal of Consumer Research, Journal of Marketing Research, and Journal of Retailing. His current interests include assortments, destination choice, information overload, place attachment, preference formation, pricing, and store atmosphere. Several of his projects involve the use of eye-tracking.

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