Information Design of Online Platforms

09/9/2021 02:00 pm 09/9/2021 03:30 pm Australia/Melbourne Information Design of Online Platforms

In the latest DERN (Digital Economy Research Network) joint webinar with Hong Kong Baptist University, National Taiwan University, and Renmin University of China, Professor Tony Ke will present his latest paper ‘Information Design of Online Platforms’, and discuss related issues with the audience.

Abstract

We consider the strategic use of information for an online platform, which can guide consumer search through product recommendations and influence sellers' targeting and advertising. The model provides a unified framework for sponsored ads and personalisation — two popular revenue engines for online platforms. We show that by supplying more information, the platform improves match efficiency but reduces sellers' incentives to advertise, which leads to a higher commission but a lower advertising revenue. The optimal information design entails limited consumer search and noisy product recommendations with long tails.

Speaker

Professor Tony Ke, Chinese University of Hong Kong (CUHK) Business School

Professor Tony Ke is an Associate Professor of Marketing at the CUHK Business School. He received a PhD in Operations Research, an MA in Statistics and an MA in Economics from the University of California at Berkeley, plus a BS in Physics and a BS in Statistics from Peking University. His research is in the area of quantitative marketing, microeconomic theory and industrial organisation. His recent works focus on consumer search, online advertising and platforms, and the economics of privacy, data and algorithms. His research work has been accepted for publication in Management Science, Marketing Science, the Journal of Economic Theory, the American Economic Journal: Microeconomics, and Production and Operations Management. He spent five years as an Assistant Professor at MIT Sloan School of Management before joining CUHK. He is an associate editor of Quantitative Marketing and Economics and on the editorial board of Marketing Science.

Event host and moderator

Dr Chengsi Wang, Centre for Global Business (CGB), Monash Business School

Join the webinar

Please click here to start or join, or go to https://monash.zoom.us/join and enter meeting ID: 829 9325 4450 and password: 225199.

Event Details

Date:
9 September 2021 at 2:00 pm – 3:30 pm
Venue:
Online - Melbourne time
Categories:
Global Business; General; Digital Economy Research Network

Description

In the latest DERN (Digital Economy Research Network) joint webinar with Hong Kong Baptist University, National Taiwan University, and Renmin University of China, Professor Tony Ke will present his latest paper ‘Information Design of Online Platforms’, and discuss related issues with the audience.

Abstract

We consider the strategic use of information for an online platform, which can guide consumer search through product recommendations and influence sellers' targeting and advertising. The model provides a unified framework for sponsored ads and personalisation — two popular revenue engines for online platforms. We show that by supplying more information, the platform improves match efficiency but reduces sellers' incentives to advertise, which leads to a higher commission but a lower advertising revenue. The optimal information design entails limited consumer search and noisy product recommendations with long tails.

Speaker

Professor Tony Ke, Chinese University of Hong Kong (CUHK) Business School

Professor Tony Ke is an Associate Professor of Marketing at the CUHK Business School. He received a PhD in Operations Research, an MA in Statistics and an MA in Economics from the University of California at Berkeley, plus a BS in Physics and a BS in Statistics from Peking University. His research is in the area of quantitative marketing, microeconomic theory and industrial organisation. His recent works focus on consumer search, online advertising and platforms, and the economics of privacy, data and algorithms. His research work has been accepted for publication in Management Science, Marketing Science, the Journal of Economic Theory, the American Economic Journal: Microeconomics, and Production and Operations Management. He spent five years as an Assistant Professor at MIT Sloan School of Management before joining CUHK. He is an associate editor of Quantitative Marketing and Economics and on the editorial board of Marketing Science.

Event host and moderator

Dr Chengsi Wang, Centre for Global Business (CGB), Monash Business School

Join the webinar

Please click here to start or join, or go to https://monash.zoom.us/join and enter meeting ID: 829 9325 4450 and password: 225199.