Digital Strategy and Transformation
Winning with digital – a roadmap for strategy and execution
As we confront the challenges of a post-COVID world, businesses are turning to digital solutions to connect with their customers. But to be truly competitive right now, it's less about 'doing digital' – more about 'being digital'.
This program is for leaders who seek a meaningful approach to digital transformation that eschews the concept that there is “one way” to successfully transform. It asks you to interpret the context your organisation exists within, uncover meaningful opportunities to shift the way you and your people create customer value through digital, and to be in the driver's seat of your organisation's digital change journey.
What you'll learn
This program examines an approach to digital transformation that is anchored in customer and business insight, that enables you to articulate an informed digital strategy, and helps you to establish a clear path for execution.
You'll unpack the practical necessities that help change occur within your business, as well as the mindsets you'll require as a leader to begin modelling the organisational behaviours that are critical to digital transformation through:
- Understanding the megatrends and shifts occurring and how they might impact the digital experience
- Critically analysing how digital shifts are affecting your business
- Understanding the purpose for engaging customers and staff on the digital transformation journey
- Articulating a digital experience vision and strategy
- Defining a digital transformation roadmap that will guide you on your journey
- Exploring the role you play as a leader in enabling digital change to occur
Across the four intensive weeks, you’ll be invited to stretch and challenge your thinking about digital strategy and transformation. It’s dense, pacy and demanding. But you’ll be applying, real-time, what you’ve learnt in the context of your own organisation. And you’ll have a good start on revamping or shaping your digital strategy.
Each week covers the following topics:
Digital futures – what does the digital future hold for us?
Explore the need for your organisation to not just deliver digital change, but to change how digital is delivered to enable organisational alignment and success. Explore digital megatrends and emerging technologies and see creative examples of how they’re enabling some of today’s most innovative and successful businesses.
Digital vision – Defining a digital experience
Learn how to take a customer- and staff-centred approach to your digital strategy, so that you create meaningful tools and services that enhance experiences and allow for innovation.
Digital roadmap – how do we navigate digital transformation and make it real?
Set an informed and aspirational vision for your digital strategy, and start to flesh out your own roadmap that you can deliver incrementally and iteratively over time.
Digital integration – bringing digital transformation to life
Continue to work on your own digital roadmap. Explore the role organisational leaders - including yourself - must play in enabling your digital strategy by exploring practices and behaviours for success.
This highly interactive program brings together the best of theory and application. The live experience sessions will engage you with a mix of content delivery, and hands-on activities. Your learning will be supported by peer coaching sessions and moments of pause to consolidate the new skills and knowledge you've gained along the way.
Who should attend?
Designed for both traditional leaders and managers, this program will bring real rigour to your digital strategies and transformation agendas.
Program dates and times
- Blended program: 17 March - 4 April 2022
Live experience session run on Thursday from 9.30 am - 12.30 pm. Homework and Peer group coaching session times and details confirmed upon registration.
To extract maximum value from this program, participants should allow for 10-14 hours per week over the four weeks of the program for all activities: live sessions, self-directed, peer coaching, project work and facilitated homework discussion sessions.
- Face-to-face: 5 & 6 May 2022
Two day face-to-face program runs at Monash Business School Caulfield Campus
- Blended: $2,195
- Face-to-face: $2,995
- Monash alumni receive a 20% discount.
Upon successful completion of this program, you will be awarded a digital badge to share with your network. Find out more about digital badges.
Marque has two decades of experience as a creative strategy and business design lead, building both brands and businesses for some of Australia's largest organisations. He's committed to redefining the way that creativity and strategy are valued as a core business processes.
He's worked with people and businesses across all sectors, from Financial Services to FMCG, CPG, Retail, Mining, Pharma, Automotive, Energy, and Government. And while he is proficient in design thinking, agile methodologies, behavioural economics, business design, and strategy, he's more interested in uncovering the core challenge, and designing the right strategy to solve for it.
He never accepts the easy way if the hard way gives better results. He's insatiably curious, and a bit of a tech geek, has a degree in Behavioural Psychology, and is relentlessly people-focussed.
He has a satirical sense of humour and loves a good single malt whiskey.