Future Proofing Your Business
Develop the skills, experience and mindset to turn bright ideas into brilliant business opportunities.
With the threat of disruption closing in on all sides, many businesses are facing the same set of challenges: an uncertainty about what problems to solve, slow speed to market, and difficulties bringing all parts of the business together to make meaningful innovation happen.
We'll help you tackle these challenges head on. Drawing on concepts from service design, experimentation and the lean startup method, you'll learn how to rapidly pinpoint where your business can provide innovation to the market, uncover opportunities to innovate, prototype your ideas, and build service experiences that work for both you and your customers.
What you'll learn
This four-week intensive program is dense, jam-packed and not for the faint-hearted. You will work hard, and walk away with new insights, skills and a head of steam on your own project. It’s backed by theory and driven by practical experience. You'll explore innovation in the context of a real-world problem, and practice key problem-solving techniques that you can bring back to your business.
Through live experience sessions, you'll engage in a mix of content delivery, guided discussions, hands-on activities and reflection. Through a personal project, you'll learn how to put your new skills and knowledge into practice.
You will develop critical skills that will:
- Aid in identifying opportunities for customer and business innovation
- Develop the creative confidence you need for innovative problem-solving
- Learn how to validate ideas and ground your decisions in insight
These skills will accelerate your ability to:
- Take ideas from a concept to a service delivery model that spans your entire business
- Identify opportunities for business model innovation
- Find out what it takes to put innovation at the heart of your business.
Learning outcomes
Each week, we'll use the design thinking process as a pathway to innovation – breaking it down into logical stages. Through this, you'll discover how to future-proof your business and find opportunities to provide unique value to customers.
You'll learn how to use real customer insights, approach problem-solving through a range of techniques, get hands-on prototyping experience and map out the details of the end-to-end service experience.
Week by week, you'll:
Reimagine and understand
Unpack the concepts of service design and systems thinking to discover a more holistic view of how to deliver value to customers.
Prototype and experiment
Transition your idea from concept to reality through a series of simple prototyping steps that allow you to validate the ideas that you have for providing value with real customers.
Analyse and create
Using a customer centric approach, determine the most valuable problems to solve and transform your research and insights into solutions.
Orchestrate and deliver
Take your prototype and turn it into a service blueprint that considers an end-to-end experience that will enable customers to engage in the experience you've designed for them.
Learning journey
Over a four-week learning journey, you'll be invited to explore innovation in the context of a real-world problem, and practice key techniques that will enable innovative problem-solving in your own organisation.
Details
Who should attend?
This program is designed for Leaders and Managers who are doers—not philosophers—and value real results over theory.
To extract the full value from this program, please plan on protecting 10-15 hours of work each week over the first four weeks to make your way through the full range of activities shown above.
Program dates and times
- Please contact buseco-exec-ed@monash.edu for future dates
Program fee
$2,195
- Monash alumni receive a 20% discount
To access the discount code visit the Alumni portal here
Digital badging
Upon successful completion of this program, you will be awarded a digital badge to share with your network. Find out more about digital badges.
Facilitator
Marque Kabbaz
Program Director
Affiliate
Marque has two decades of experience as a creative strategy and business design lead, building both brands and businesses for some of Australia's largest organisations. He's committed to redefining the way that creativity and strategy are valued as a core business processes.
He's worked with people and businesses across all sectors, from Financial Services to FMCG, CPG, Retail, Mining, Pharma, Automotive, Energy, and Government. And while he is proficient in design thinking, agile methodologies, behavioural economics, business design, and strategy, he's more interested in uncovering the core challenge, and designing the right strategy to solve for it.
He never accepts the easy way if the hard way gives better results. He's insatiably curious, and a bit of a tech geek, has a degree in Behavioural Psychology, and is relentlessly people-focussed.
He has a satirical sense of humour and loves a good single malt whiskey.