Digital Strategy and Transformation


Digital Strategy and Transformation

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Winning with digital – a roadmap for strategy and execution

As we confront the challenges of a post-COVID world, businesses are turning to digital solutions to connect with their customers. But to be truly competitive right now, it's less about 'doing digital' – more about 'being digital'.

This program is for leaders who seek a meaningful approach to digital transformation that eschews the concept that there is “one way” to successfully transform. It asks you to interpret the context your organisation exists within, uncover meaningful opportunities to shift the way you and your people create customer value through digital, and to be in the driver's seat of your organisation's digital change journey.

What you'll learn

This program examines an approach to digital transformation that is anchored in customer and business insight, that enables you to articulate an informed digital strategy, and helps you to establish a clear path for execution.

You'll unpack the practical necessities that help change occur within your business, as well as the mindsets you'll require as a leader to begin modelling the organisational behaviours that are critical to digital transformation through:

  • Understanding the megatrends and shifts occurring and how they might impact the digital experience
  • Critically analysing how digital shifts are affecting your business
  • Understanding the purpose for engaging customers and staff on the digital transformation journey
  • Articulating a digital experience vision and strategy
  • Defining a digital transformation roadmap that will guide you on your journey
  • Exploring the role you play as a leader in enabling digital change to occur

Learning outcomes

Across the four intensive weeks, you’ll be invited to stretch and challenge your thinking about digital strategy and transformation. It’s dense, pacy and demanding. But you’ll be applying, real-time, what you’ve learnt in the context of your own organisation. And you’ll have a good start on revamping or shaping your digital strategy.

Each week covers the following topics:

Learning journey

This highly interactive program brings together the best of theory and application. The live experience sessions will engage you with a mix of content delivery, and hands-on activities. Your learning will be supported by peer coaching sessions and moments of pause to consolidate the new skills and knowledge you've gained along the way.


Who should attend?

Designed for both traditional leaders and managers, this program will bring real rigour to your digital strategies and transformation agendas.

Program dates and times

  • Please contact for future dates

Program fee

  • Face-to-face: $2,995
  • Blended: $2,195
  • Monash alumni receive a 20% discount
    To access the discount code visit the Alumni portal here

Digital badging

Upon successful completion of this program, you will be awarded a digital badge to share with your network. Find out more about digital badges.


Julia Birks

Program Director

With 16 years’ industry experience spanning industrial, print, digital and service design, Julia is passionate about anchoring an organisation's strategy around great customer experiences and outcomes-driven work.

Julia has delivered UX and service design projects, ranging from expert reviews, website redesigns, digital strategies, current state service mapping and future state service design. She has worked with a variety of industries, including state and federal government, finance, telecoms, education and health. She loves facilitating, and using design thinking and an iterative approach to solve complex organisational problems.

More recently, she's been helping organisations and teams to work better together by embedding principles and practices that balance customer needs with organisational viability and feasibility. Through this work, she's delivered training and capability uplift programs to some of Australia's biggest brands, and worked with leaders to create engaging, transparent, and human-centred organisational cultures that create change through iterative experimentation. She has taught design at RMIT, General Assembly, Monash University, and QUT.

Her post-graduate diploma thesis was the design of a below-the-knee prosthesis for high-performance surfing. She is passionate about mentoring young designers through their careers, and promoting more human and inclusive workplaces. She sits on the committee for the SDNow Conference in Australia, and on the Board for the Spectrum app which is seeking to improve mental health and wellbeing outcomes for LGBTQ+ youth.