Dr Luke Greenacre
Luke is a lecturer in our Department of Marketing, and he brings a wealth of education experience to the role, having taught in industry settings and at universities around the world. He’s worked at the University of South Australia (where he was also a Senior Research Assistant in the Ehrenberg-Bass Institute of Marketing Science), the University of Southampton (UK), the University of Technology (Sydney) and the University of Sydney.
Luke currently has several research projects underway, looking at the attention and perception processes of consumers – and the impact of these processes on cognition and choice. He’s particularly interested in how people perceive pricing and discount information, and the role of attention in the moments leading up to choosing a product.
With a background in human choice behaviour and neuroscience technology, Luke’s understanding of non-articulated consumer behaviour adds a unique level of depth to his research.