Bachelor of Marketing

94% of the world’s population recognises the Coca-Cola logo. So how did one of the planet’s most valuable brands earn a prime spot in fridges the world over? And how has it managed to stay current for so long?

Find out what makes a brilliant marketing strategy, how brands build value through differentiation, and develop the creative and technical insights to manage brands.

What you'll learn

A combination of technical, practical and analytical skills – from understanding buying behaviour to building social campaigns – everything you need to think and act as a professional marketer.

This degree could be for you if...

You’re interested in the process of creating marketing strategies, delivering marketing campaigns, building and managing brands, and communicating with customers and other stakeholders.

Beyond the classroom

Where can I study my course?

How will I study my course?

  • 3 years (full-time)
  • 6 years (part-time)

Start date

  • First Semester (February)

Entry requirements

View the entry requirements for this course.


Fees are subject to change annually. View course fees information.

Loans and assistance

View loans and other assistance available to Monash students.

Scholarships and grants

Find out how you can achieve your full potential and make your mark on the world. Start with a scholarship or grant.

Degree award

Bachelor of Marketing

Where it could lead

Every organisation needs people who can make great marketing moves. Marketing graduates find work in a range of industries, including healthcare, banking and finance, retail, sports, market research, law, tourism, education and not-for-profits.

Application deadlines

Find out more about how to apply on

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What our students say

Bachelor of Marketing

Jorja Watts shares the benefits of studying with Monash Business School and tips on how to get the most out of your degree.