Bachelor of Marketing
94% of the world’s population recognises the Coca-Cola logo. So how did one of the planet’s most valuable brands earn a prime spot in fridges the world over? And how has it managed to stay current for so long?
Find out what makes a brilliant marketing strategy, how brands build value through differentiation, and develop the creative and technical insights to manage brands.
What you'll learn
A combination of technical, practical and analytical skills – from understanding buying behaviour to building social campaigns – everything you need to think and act as a professional marketer.
This degree could be for you if...
You’re interested in the process of creating marketing strategies, delivering marketing campaigns, building and managing brands, and communicating with customers and other stakeholders.
Beyond the classroom
Where can I study my course?
How will I study my course?
- 3 years (full-time)
- 6 years (part-time)
Start date
- First Semester (February)
- Second Semester (July)
Entry requirements
View the entry requirements for this course.
Fees
Fees are subject to change annually. View course fees information.
Loans and assistance
View loans and other assistance available to Monash students.
Scholarships and grants
Find out how you can achieve your full potential and make your mark on the world. Start with a scholarship or grant.
Degree award
Bachelor of Marketing
Where it could lead
Every organisation needs people who can make great marketing moves. Marketing graduates find work in a range of industries, including healthcare, banking and finance, retail, sports, market research, law, tourism, education and not-for-profits.
Application deadlines
- Semester two (July 2018) intake
Applications should be made online through the Victorian Tertiary Admissions Centre using VTAC course code: 2800210521
- Semester one (February 2019) intake and all international candidate applications
Apply direct to Monash.
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What our students say
Bachelor of Marketing
Jorja Watts shares the benefits of studying with Monash Business School and tips on how to get the most out of your degree.