Average Time on Site

Marketing dictionary

Average Time on Site

The average length of user visits on your wesbite. Visit length is calculated as the difference between the first and last pageview timestamp of each visit. This means that the actual time spent on the last page doesn’t get calculated, only the time spent on previous pages. And visits with just one pageview will get assigned zero time on site because there is no following pageview timestamp with which to make the calculation.

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