Transactional Functions

Marketing dictionary

Transactional Functions

one of the three kinds of functions (with facilitating functions and logistical functions) performed by intermediaries in a marketing channel; transactional functions are the activities associated with buying products and reselling them, and the risks incurred in keeping the products in stock. See Facilitating Functions; Logistical Functions.

See: Logistical Functions

Back to previous
Rate this term


Browse A-Z

Select a letter to find terms listed alphabetically.