Trickle-Down Concept

Marketing dictionary

Trickle-Down Concept

the notion that the adoption of a particular fashion will flow downward from one socioeconomic layer or consumers to the next. See Trickle-Across Concept; Trickle-Up Concept.

See: Trickle-Across Concept Trickle-Up Concept

Back to previous
Rate this term


Browse A-Z

Select a letter to find terms listed alphabetically.