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"My time away with the Monash Marketing International Study Program was unforgettable and a wonderfully eye-opening experience. It all began in November when 20 other marketing students met for the first time at the Caulfield campus, none of us knowing what exactly to expect. Colin Jevons, Peter Wagstaff and others from the Department of Marketing briefed us about what we could expect to encounter overseas. To travel around the world, experiencing different cultures, all in the context of a rapidly changing marketing landscape was perfectly apt to what the future in this profession holds.
From Hong Kong to right around Europe and across the East and West coasts of America, this tour gave me a deep and valuable insight into how our studies can be applied in the real world. It was a privilege to be given access to organisations in different fields around the world and we were lucky enough to be taken on tours around the enormous Zara headquarters in La Coruna, Spain and through Arsenal's exceptional Emirates Stadium in London.
One of the most rewarding aspects of the tour was certainly the friendships established while we were away. For many of us, most countries we visited were new to us so to take in this experience while at the same time absorbing as much information from our company visits as possible added to the cultural experiences and depth of understanding this study program offered.
The subjects offered as part of the tour are unique and have helped give perspective to marketing subjects that I have completed, and will study in the future. Also, the tour is an excellent addition to a CV!"
Account Director, Bergent Research
"Hearing so many war stories from influential businesses whilst on the international Marketing Study Program was life changing. I use the learnings from the study program on a weekly basis. In fact, it has been the most valuable part of my education. Thanks to Monash Marketing for supporting this program and making it happen, especially the wonderful and fearless unit coordinators who accompanied us on the study program, Sandra and Carla."
"The program is a truly unique, once-in-a-lifetime unit that combines real-world business insights with International Marketing theory. It was in fact, one of the key reasons I chose to study my postgraduate degree at Monash.
In addition to enjoying the cultural adventures of travelling across the continents, the opportunity to step into the boardrooms of successful brands such as General Motors, Vodafone, L'Oreal, MTV, BP and IBM to speak with senior executives was incredible. Various highlights included the tour of the enormous Inditex (Zara) design and production warehouse in Spain, viewing the meticulous showroom of GM vehicles in Dubai, watching the Garnier packaging process at the L'Oreal head office in Paris, and learning about world-class sponsorships from Vodafone in the UK. There is no better way to be educated than to see it and hear it first-hand from leading global companies.
The knowledge and experience gained has been directly applicable to all areas of marketing practice, and will undoubtedly provide me with examples to draw from in the future. From international pricing and promotion decisions, to product portfolio strategies, and market entry planning, the program brings marketing textbook theories to life. Complemented with free time to explore the shops of Shanghai, the deserts of Dubai, the towers of London, the architecture of Madrid, the galleries of Paris, and the buzz and excitement of New York City... it is without a doubt, a mind-blowing experience!"
"For 25 days in January 2007, while Melbourne was suffering a heat wave, 22 fortunate Monash Marketing postgraduate and undergraduate students were doing their bit in close to zero temperatures, visiting global companies. Led by Ian Walker and Carla Ferraro, we made our way across three continents and six cities in an attempt to unravel the marketing insights and trade secrets of some of the world's foremost international retail and trade marketers, including IBM (Shanghai), GM/Al Yousef (Dubai), Vodafone (UK), BP (UK), Nike Europe (Amsterdam), NBA Europe (Paris), L'Oreal (Paris) and MTV (New York).
With access to senior marketing executives these organisations have, it was indeed a once in a lifetime chance to gauge a cross section of current thinking on a wide range of internal and external marketing related issues in their respective markets. But don't be fooled by the gloss of 58 hours of flying time, New York Cheeseburgers the size of your head, or Euros flying out of your wallet faster than you can say "Did that Coke just cost me 15 Aussie pesos", like most subjects (yes this is an academic subject...), there is the usual pound flesh extracted after arriving back in sweltering Australia. A small price to pay for a great trip, a great experience and some new friends!"
Entering into the Monash Marketing Study Program, I had expected a hands on learning experience about international marketing. Instead, I gained an experience that changed my attitude towards my future, broadened my understanding of other cultures, facilitated the development of valuable networks, empowered me and evolved my way of academic thinking.
We were fortunate enough to attend presentations, gain valuable company insights on strategic business decisions and meet some inspirational people. I was humbled by the generosity of the time donated by the companies we visited.
I love marketing, I relished the opportunity to have real conversations with like-minded people and discuss in depth the questions of how and why things work the way they do.
Laura Jenkins – Bachelor of Business (Marketing)
Aeronautical Administrator, Melbourne Airport
Image: Laura Jenkins, front row, last on right, with study program cohort
I have always been a strategic thinker, always factoring in the bigger picture and constantly challenging the thinking of my colleagues and myself. Towards the end of my Master of Marketing degree I was fortunate enough to take part in the Monash Global Study Program in Marketing to Europe. There's an old saying that "If you're the smartest person in the room, you're in the wrong room."
During our visits to Dubai, Barcelona, Paris and London we were privileged to meet some of the best marketers in the world. We discussed marketing and strategy at a global level and constantly challenged ourselves to think outside of the box as marketers.
I constantly apply the learnings from the study program in my day to day responsibilities for one of Australia's largest industry super funds. The opportunity to travel is fantastic but the fact that so many professionals dedicate their time to impart their knowledge to Monash students is something that money simply can't buy. I strongly recommend the Global Study Program in Marketing and challenge each of you who apply, to get the most out of each company visit, and challenge yourself and those around you.
Phil Koolen, Master of Marketing
Marketing Consultant, Cbus Super Fund
Image: Phil Koolen, back row, fourth from left, with study program cohort.
Undertaking the Monash international study tour was a life experience, both on a personal and educational level.
The opportunity to see and experience some of the world's most famous and successful corporations such as Emirates in Dubai, Zara in Spain and El Corte Ingles in Portugal helped me to realise my passion and interest to understand and learn new business cultures and marketing.
The many things I have been lucky to see and learn on the study program have not only shaped my outlook on life today but also enhanced my marketing studies, and eventually my career later.
If you are like myself and seek new adventure and academic challenge I highly recommend you apply.