Growing your business during and post-COVID

31 July 2020

The explosive growth of COVID-19 has had a huge impact on the global economy, costing between $5.8 trillion and $8.8 trillion.

And Australian businesses are not immune.

Aggressive measures by Federal and state governments to slow the spread COVID-19 has paralysed economic activity. Hospitality, retail, travel, tourism, sport, entertainment and the tertiary education sectors, in particular have been hit hard. Yet despite the wide-reaching effects of COVID-19, through necessity or opportunity some brands have been able to pivot quickly to adapt their business model to sustain the savage onslaught of the COVID-10 economic impact, and in some remarkable cases, grow their business.

What lessons can we learn from those brands that successfully pivoted and applied to other businesses?

Join us at our Monash Marketing Business webinar where we are proud to host three business leaders who offer three distinctive and insightful perspectives on the way they adapted their business model to thrive in a world challenged by COVID-19:

Ellie Vince

Chief Marketing Executive at Brown Family Wine Group

As CME at Brown Family Wine Group, Ellie Vince is responsible for some of Australia’s most loved wine brands, overseeing every brand touchpoint from cellar doors to online to instore across multiple markets. Ellie is passionate about building brands, creativity and using marketing to deliver commercial outcomes. Ellie believes in finding solutions that hit the sweet spot in delivering value for consumers, shoppers and customers and has done so in various senior marketing roles across both Australia and the UK. She has helped grow some of Australia’s most recognisable brands including Gillette, Schweppes, Solo, Cottee’s and now Brown Brother’s. Married to a patriotic Finn, when she’s not travelling between Australia and Finland (which would be now) you’ll find her wrestling two small boys or catching up with friends and family over a glass of wine (or two).

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Victoria Tulloch

Head of Marketing, Archie Rose Distilling Co.

Born with a glass in hand as part of fourth generation Hunter Valley brand, Tulloch Wines, Victoria Tulloch has spent more than 20 years working for some of the world's best brands as managing director and owner of several marketing agencies, and now as head of marketing for Archie Rose Distilling Co. Since launching five years ago Archie Rose has grown to be Australia's most highly awarded distillery, producing whisky, gin, vodka, rum and other limited edition spirits and events, driven by four core values including innovation, quality, education and authenticity.

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Simon Ward

General Manager, Prahran Market

Simon Ward has a 20 year history in retail as both centre and general manager of a range of shopping centres, fresh food areas and food-driven precincts. Prior to his current role at Melbourne’s Prahran Market, he spent nearly 10 years immersed in Melbourne’s inner-city and CBD shopping and entertainment precincts, serving as General Manager of Australia on Collins / St Collins Lane, a former Treasurer of Collins Street Precinct Group and as a consultant to a number of CBD, suburban and regional shopping centre owners. He is passionate about providing Australia’s primary producers with access to consumers in the shortest number of steps, eliminating mark-ups while ensuring quality is maintained.

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This event was chaired and facilitated by Brigette McGuire, Managing Director, McGuire Marketing and Monash Business School Board Member.