Research projects and impact

Our research is guided by a simple but powerful principle: to advance the discipline of marketing through innovative methodologies that improve our understanding of marketing and its wider social implications.

Our academic staff use a range of dynamic research methodologies and approaches to investigate a wide variety of topics within the field of marketing.

Below you will find examples of research that is currently being undertaken, or has recently been completed, by our staff. For a further list of impact stories, see here.