Founder of Red Tractor joins Monash MBA class

Thank you to Kane Fetterplace Founder of Red Tractor, ANNEX Foods Pty Ltd who discussed Monash Business School Monash MBA student team presentations on his export development strategy in the China market. Red Tractor is an export-oriented, innovative enterprise with a range of world-class food products that are manufactured in Australia. Its deep relationships with the Australian farming community in a complex food supply chain is a critical dimension of its success. Kane's operational rapid responses to the current crisis provided invaluable lessons for the MBA class as they position themselves as a generation of managers facing into a challenging business context. Important issues and important implications.