General Manager Online and Head of Marketing at David Jones present to Monash MBA class
The strategic and operational complexities of high-end retailer David Jones have been intensified by the pandemic. The crisis has propelled the iconic department store's business models forward by two years in the past two months. Integrated, high-tech and high-touch omnichannel strategies consistent with its brand position and those of its partners are the imperatives. Kate Bergin GM Online and Sophia Brown Head of Marketing at David Jones discussed Monash Business School MBA student DJ strategy proposals in Zoom presentation workshops. Apps, logistics systems, concierge services, AR and VR deployment and agile team deployment were all under the spotlight. Thank you both for the opportunity to work with a fascinating company. The Monash MBA and Global Executive MBA .