Strategy on the run: Mr Yum's quick pivot during COVID

Monash Business School MBA students welcomed Kerry Osborn, Co-founder and CXO of Mr Yum to their MBA Strategy class last weekend. Kerry gave a stimulating presentation to students on the development of Mr Yum, a powerful menu for dine-in, pickup & delivery that was developed pre-COVID but which grew dramatically as the business pivoted in response to COVID shutdowns. Students recognised the Mr Yum brand from their own dining experiences. Kerry's lessons on startup risks and successes were well received by our students.