'Brick Bait': Redefining the Future of In-Store Customer Experience

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Event Details

Date:
12 March 2019 at 5:30 pm – 12 March 2019 at 7:30 pm
Venue:
YBF Ventures, 520 Bourke Street, Level 1 Ballroom, Melbourne, VIC 3000
Cost:
Free
Categories:
Marketing

Description

Bricks-and-mortar retail stores are under intense pressure from online competition. Despite the growth of online sales, research shows that people still prefer to shop in the 'real' world. What are the strategies retailers can use to attract shoppers and improve customer experience, and what is the role of retail tech innovation at physical retail? Monash Business School's Australian Retail and Consumer Studies (ACRS)YBF Ventures invite you to redefine the future of bricks-and-mortar retail and explore the role of retail tech innovation for future-proofing your strategy. With leading academic and industry thinkers, this is a must-attend event. Speakers include:

Stephen Eyears (7-Eleven): Company Secretary and Head of Strategy, Innovation and Business Development

Phil Bishop (Officeworks): Head of Merchandise, Marketing & Supply Chain and Interim Head of Retail, B2B, Online, E-Com & CX

Rupert Deans (Plattar): Founder & CEO of leading Augmented Reality (AR) platform

Dr Eloise Zoppos (Monash ACRS): Senior Research Fellow

Dr Rebecca Dare (Monash ACRS): Managing Director

5.30pm for 6.00pm start. Drinks and nibbles provided.

Monash Business School's ACRS is a global thought leading research unit in consumer behaviour and the retail industry. Their mission is to develop new perspectives about emergent business challenges before they become business problems. ACRS combines academic and industry expertise with the consumer voice to deliver evidence-based research insights and solutions that enable a positive and sustainable effect on individuals, retail industry, environment and society.

Register Here